Page 4 Advertisements Column 2

Manawatu Standard, Volume XLVII, Issue 169, 16 June 1927, Page 4

TAYLOR ® CO. Buy Direct from the Factory and Save from 25 to 50 per cent more than you would elsewhere How we Do It. No Rent. No Expenses. All Workers. HERE ARE A FEW OF OUR PRICES: 4-piece Itimu Suites ...From £l2 4-piece Oak Suites ... From £l9 Duchesses, with bevel mirror— £2 17s 6d Oval Tables From £1 17s 6d Gate-leg Tables From £2 5s STRAIGHT DEALING IS OUR MOTTO. MAIN STREET WEST (the new firm), opp. Railway Engine Sheds, PALMERSTON NORTH. E 52

SPECIAL for SHOW WEEK! An Extra Pair of Trousers FREE! With Every Made-to-Measure Suit for Value of compelling interest is presented in this offer. Wo make these suits exactly as you require them. They are of pure all-wool tweeds, linings and facings are of the best. Don’t delay, this offer terminates this week. Visit the nearest H.B. branch and place your order. Smart New Style Tan Shoes Stylish tan willow Oxford Shoes for men. Smart medium toes as now worn. A shoe that will give you perfect satisfaction— Priced attractively at 32s 6d Tew zealandl iCLOTHING FXCTOF PALMERSTON NORTH, MASTERTON, LAMBTON QUAY AND CUBA STREET, WELLINGTON.

Value of Publicity! TT has been truly said that a commodity well intro* _ duced is half sold, l'he degree of confidence reposed in a newspaper by its readers has a direct bearing upon the value of that newspaper to the advertiser. When readers are conscious that all classes of news are presented judiciously, swiftly and with regard to fact rather than to sensation, there is evolved in the mind a bias in favour of the advertisers using that newspaper. And this bias is developed into definite appreciation of the advertisers’ appeals when readers know that a strict censorship, eliminating the fraudulent and otherwise undesirable, is exercised over the advertising columns. By virtue of such characteristics the MANAWATTJ EVENING STANDARD holds the readers’ confidence. This Journal circulates within the Boroughs of Palmerston North, Eoxton, Shannon, Eeilding and Woodville, and the Counties of Kniranga, Manawatu, northern half of liorowhenua, eastern half of Oroua, and Pohangina and the villages within these counties; also Bulls. Within this territory it is the family paper—go.ng into the homes of the people with the spending power. Therefore it is unrivalled as an advertising medium in the before-mentioned districts..