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Manawatu Standard, Volume XLVII, Issue 125, 26 April 1927, Page 6

TI E BOARD’S WORK

The board has been doing good work ii advertising Dominion products ,nd in seeking to further their e lie by the display of posters, ei 0., dll over London and the larger 3ities of the United Kingdom, Ibe posters being set in frames for their better preservation, a id the frames everywhere being < rected in specially favourable .pc sition. The frames carry three 1; rge sized pictures and two letter pi ess posters sandwiched in betwee 1 them, the pictures being used tc advertise the Dominions and th :ir special products. The New 2 ialand dairying industry, for ins ance, is featured by the reprodi ction of a picture showing a large sized dairy factory, the painting reproduced being evidently designed from a photograph taken in Taranaki, as Mt. Egmonf. is visible in the distance. The ph itograph thus adapted was evident y taken at a busy time in the day as a brave array of drays, waggons and lorries, carrying the morning’s milk, are seen on the road fronting the factory. Ride by sit e with it is a short descriptive bg ount of “The Dairies of New i ealand,” in wliioh it is pointed out that the first cattle were id tpped to New Zealand just over a hundred years agoj that the gie .t daii\ herds in IN ew Zealand iii ve been bred from stock bought from the farmers of Britain, a id that every night and every r. .orning, in New Zealand, a milHi n cows are milked. “The herds,” the poster states, “went from B ime.” The men and women th: t built up the great dairy industr; of New Zealand were English nen and Scotsmen, Welshn en and Irishmen, all proud 0 ‘ their race. “The men,” the pos ;er adds', “went from Home,’ and then it is pointed out that, < very year, £17,000,000 worth c : New Zealand butter and cheese : i consumed in the Homeland, from •' which, again, “every year New Zealand buys £24,000 000 worth of the goods you ma' e,” and thus “each country helf 3 the other.” Then comes the fine L reminder that “Empire buyers ire Empire builders.” A .Canadia 1 poster features harvesting ma< liinery at work on the great p nine lands of the sister Domir ic n and, by its side, another p ster gives a reminder of the vah e of the produce Canada sends t( the Mother Country, and of the t milar value of the goods the la ;t r sends to Canada. The centre p icture represents ships in the ca n 1, and thus helps to stimulate in erest in overseas trading. The Ma ,-keting Board meets regularly mder Mr Amery’s chairmanship its work falling into two main br nckes—that of Publicity and tba .of Research, including both scii ntific research and economic inv stigation. Under the former 1 eading it has undertaken experimi ntally a campaign of newspEp ir advertising, and has commits oned a number • of the best pos :er artists to design a series of posters, conceived in the spirit of their opening publicity campaig 1, as already referred to. Special ixhibifs were also arranged or, through the agency of the 3 lepartment. of Overseas Trade, t > be shown under the auspices of the Marketing Board, at exhib tions, and the board has been exp loring the possibilities of produc .n ? a special film, if it can be mac eto in with the public taste—a by no means easy matter. Brc adcasting also forms part Qf the b >ard’s propaganda work, and the )oard is also alive to the necessity of keeping in constant touch w th" the housewife in the distribut on of foodstuffs, both wholesal s and retail. From all this, ap: rt fronr its equally important esearch work, it will be seen tha the board,has been rendering v iry valuable service in the cans; of the Dominions. It is to be devoutly wished, therefore, tha Mr Churchill’s plans for effecting economies in the national os penditure will not affect the boar i’s activities, nor appreciably di ninish its influence with the Briti ill public.