Page 15 Advertisements Column 1

Manawatu Standard, Volume XLVI, Issue 26, 30 December 1925, Page 15

G. H. S/PINLEY. Spring Marker, Ringltiksi Street, Pal mereton North. r—.--Clever Styles for Fashionable Heads HATS of smart shapeliness, designed for individuality, built for attractiveness and priced for better value. You’d be more than pleased with your hat from ' Vogue Millinery Salon Broadway, opp. Money Order Offico.

Weight Tells In football, sports, etc., weight tells—in underwear, too, weight tells—that’s why Donald-Macpherson’s have imported a full selection of the Right Weight Wear for Summer —just the texture you are looking for at the price your Men’s Summer Weight Singlets— 2s 11d each Men’s Summer Weight Pants ... 2s lid pair Men’s Cellular Singlets and Shorts—--2s 11d, 3s 6d, 4s 6d a garment Men’s Kooctex TJnders, Shorts and Singlets, good roomy garments—--6s each. Men’s Tru-knit TJnders, a, highly mercerised garment in excellent shape 8s 6d each Men’s Natural Unshrinkable Merino UNDERS, St. Margaret make—SINGLETS 4s 11d UNDERPANTS 4s lid Men’s Union Unshrinkable UNDERS, excellent for summer wear—SHORTS ... 6s 6d UNDERPANTS ... 6s 6d Men’s Summer Weight Natural Cotton SHIRTS AND PANTS, a good hard wearing garment ... 3s 6d each Men’s Pure Wool Natural Cashmere SHIRTS AND PANTS 9s 6d each Men’s Pure Wool Summer Weight SHIRTS AND PANTS—--3s 3d each Men’s Canterbury Silk and Wool SHIRTS AND PANTS, unshrinkable ... ... ... ... ... 11s 9d Men’s Canterbury Natural Cashmere SHIRTS AND TROUSERS, summer weight ... ... 9s 6d each Men’s Roslyn Summer Weight SHIRTS AND PANTS, unshrinkable in natural and pink ... 15s and 16s 6d Boys’ Summer Weight UNDER SHIRTS, natural, merino, unshrinkable—Small boys’ 3s 3d, boys‘ 3s 6d, youths’ 3S 9d, large youths’ 4s, ex. large youths’ 4s 3d. pocket can pay out. % Boys’ GOLF HOSE, in school colours, pure wool, colonial manufacture, all sizes, 5 to 10— All one price 2s 11d pair I O.f'OQNALD 1 IWL-MACPHERSON] iRC-OONAUDI _ PAUUBR6TON NORTH

The Manawatu EVENING STANDARD And its Readers. THE ADVERTISEMENTS m a daily newspaper serve a twofold purpose. They offer to the readers of the journal a more detailed knowledge of individual activities in buying, selling, and the general affairs of everyday life than is otherwise possible; and they provide the bulk of the revenue which is necessary to defray the very heavy expense of conducting efficiently a modem daily paper. It becomes immediately apparent that advertisement revenue is a very important factor in enabling a newspaper to perform its service efficiently. The advertisers who provide this revenue judge the value of their expenditure by the results obtained, and it is in this connection that readers can render their favourite journal valuable, tangible and practical support by mentioning the name of the paper whenever making use of an advertisement seen in its columns. Readers of the “Standard” are, therefore, invited by the journal to depart from their custom and to use the name of the paper when dealing with advertised subjects of which they have read therein. This reference by readers to the “Standard” as the source of their information will help immensely in reflecting the real value and influence' of the paper. It is practical co-operation that readeis will take pleasure in affording in the knowledge jja-at they are strengthening the position and widening scope of this journal.