Page 4 Advertisements Column 1

Manawatu Herald, Volume LV, Issue 4492, 16 May 1935, Page 4

SAY IT SIMPLY With the growth of a truer understanding of artistic principles through a system of universal education, we find an ever-growing appreciation of lire basic rule that “Simplicity is the Keynote of Art.” Our arts and crafts are more thoroughly dominated by this principle than is * suspected by Ihe unobservant. Our -buildiags, our furniture, and other intimate things of life, as well as the finer arts, are now bereft of the intricate ornamentations which spell a cumbrous labouring after effect. And we unconsciously absorb and apply this principle in our daily discernments. With your Printed Message also, say it simply AND YOU SAY IT WELL. Simplicity means readability, and that in turn is the jflrst principle in “putting the message over.” But to get the desired result, craftsmanship must be wedded to the art. Your message must be well printed. The type must be appropriately selected; the material chosen with discernment. Entrust your printing to us. The Manawatu Herald COY- LTD. PRINTING, BOOKBINDING, OFFICE SUPPLIES. STATiONERY, BALLROOM NOVELTIES. PHONE No. J. P.O. BOX 14. FOXTON.

Wflu R. KELLS, , J. J. KELLS *Phone 5780 ’Phone 7330 Wm. KELLS & SON, Ltd. FUNERAL DIRECTORS. 359 MAIN STREET, PALMERSTON NORTH. Telephone 5180 Day or Night. FUNERALS CONDUCTED ANYWHERE; CREMATIONS ARRANGED. COMPLETE MODERN PLANT.

Travel in Parties DANCES, SPORTS MEETINGS, LODGE CONFERENCES, SURPRISE PARTIES, AND OTHER OATBEMNGS ARE ALL THE MORE ENJOY- :: •• A ABLE WIHEN TRAVELLING WITH THE CROWD. ARRANGE YOUR TRANSPORT BY MADGE MOTOR SERVICE PARTICULARS FROM DRIVERS OR BEAT) OFFICE, 4SA RANGITIKEI STREET, PALMERSTON NORTH LOCAL DEPOT: STANDARD SERVICE STATION

For Sale FIRE WOOD (Dry Mixed Beach Wood). £2 a Load. In Foot Lengths. Delivered. METAL. For good concrete or road metal; in any quantities. APPLY— W. JAY, MANAWATU HEADS, Orders left with Mr R. Hart, ’Phone No. 995, promptly attended to.