Page 4 Advertisements Column 1

Manawatu Herald, Volume LIV, Issue 4414, 6 November 1934, Page 4

SAY IT SIMPLY mrntmmaammmmmm —— With the growth of a truer understanding of artistic principles through a system of universal, education, we find an ever-growing appre- ..., ciation of the basic rule that “Simplicity is the Keynote of Art.” Our arts and crafts are more thoroughly dominated by this principle than is suspected by l the" unobservant. Our buildings, our furniture, and other intimate things of life, as well as the finer arts, are now bereft of the ornamentations which spell a cumbrous labouring after effect. And we unconsciously absorb and apply this principle in our daily discernments.; With your Printed Message , also, say it simply AND YOU SAY IT WELL. - Simplicity means readability, and that in turn is the first principle in “putting the message over.” But to get the desired result, craftsmanship must be wedded to the art. Your message must be well printed. The type must be appropriately selected; the material chosen with dis- - cernment. Entrust your printing to us. The Manawatu Herald COY. LTD. PRINTING, BOOKBINDING, OFFICE SUPPLIES. STATIONERY, BALLROOM NOVELTIES. PHONE No. !. P 0. BOX 14 FOXTON

Wm. R. KELLS, , 1 ’Phone 5780 J. J. KELLS ’Phone 7330 Win. KELLS & SON, Ltd. FUNERAL DIRECTORS. 359 MAIN STREET, PALMERSTON NORTH. •Telephone 5180 Day or Night. FUNERALS CONDUCTED ANYWHERE; CREMATIONS ARRANGED. COMPLETE MODERN PLANT'.

Travel in Parties DANCES, SPORTS MEETINGS, LODGE CONFERENCES, SURPRISE PARTIES, AND OTHER GATHERINGS ARE ALL THE MORE ENJOYABLE WIHEN TRAVELLING WITH THE CROWD. ARRANGE YOUR TRANSPORT BY MADGE MOTOR SERVICE PARTICULARS FROM DRIVERS OR HEAD OFFICE, 40A RANGITIKEI STREET, PALMERSTON NORTH LOCAL DEPOT: STANDARD SERVICE STATION

For Sale FIRE WOOD (Dry Mixed Beach Wood). £2 a Load. In Foot Lengths. Delivered. - METAL. —."'ll" 1 I 11 Forl good concrete or road metal, in any quantities. APPLY— W. J A Y, - MANAWATU HEADS, • fOrders left with Mr R. Hart, ’Phone No. 995, : attended to.