Page 4 Advertisements Column 1

Manawatu Herald, Volume LIV, Issue 4409, 25 October 1934, Page 4

SAY. IT SIMPLY . With the growth of a truer understanding of artistic principles through a system of universal education, we find an ever-growing appreciation of the basic rule that “Simplicity is the Keynote of Art.” Our arts and crafts are more thoroughly dominated by this principle than is suspected by the unobservant. Our buildings, our furniture, and other intimate things of life, as well as the finer arts, are now bereft of the intricate ornamentations which spell a cumbrous labouring after effect. And we unconsciously absorb and apply this principle in our daily discernments. With your Printed Message also, say it simply AND YOU SAY IT WELL. Simplicity means readability, and that in turn is the first principle in “putting the message over.” But to get the desired result, craftsmanship must be wedded to the art. Your message must be well printed. The type must be appropriately selected; the material chosen with discernment. Entrust your printing to us. The Manawatu Herald' COY- LTD. PRINTING, BOOKBINDING, OFFICE SUPPLIES. STATIONERY. BALLROOM NOVELTIES. PJIGNC No. !. P 0. BOX 14 F9XTQN

Wm. R. KELLS, , ’Phone 5780 J. J. KELLS ’Phone 7330 Wm. KELLS & SON, Ltd. FUNERAL DIRECTORS. 359 MAIN STREET, PALMERSTON NORTH. Telephone 5180 Day or Night. FUNERALS CONDUCTED ANYWHERE; CREMATIONS ARRANGED. COMPLETE MODERN PLANT.

Travel in Parties DANCES, SPORTS MEETINGS, LODGE CONFERENCES, SURPRISE PARTIES, AND OTHER GATHERINGS ARE ALL THE MORE ENJOYABLE WHEN TRAVELLING WITH THE CROWD. ARRANGE YOUR TRANSPORT BY PARTICULARS FROM DRIVERS OR HEAD OFFICE, 40A RANGITIKEI STREET, PALMERSTON NORTH LOCAL DEPOT: STANDARD SERVICE STATION

For Sale FIRE WOOD (Dry Mixed Beach Wood). £2 a Load. In Foot Lengths. Delivered. METAL. gobtL Concrete or road metal, in any quantities. APPLY— W. JAY, MANAWATU HEADS. Orders left with Mr R. Hart, ’Phone No. 995, V promptly attended to.