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SAT IT” SIMPLY With the growth of *a truer understanding of artistic principles through a system of universal education, we find an ever-growing appreciation of the basic rule that “Simplicity is the Keynote of Art.” Our arts and crafts are more thoroughly dominated by this principle than is suspected by the unobservant Our buildings, our furniture, and other intimate things of life, as well as the finer arts, are now bereft of the intricate ornamentations which spell a cumbrous labouring after effect. And we unconsciously absorb and apply this principle in our daily discernments. With your Printed Message, also, say it simply AND YOy SAY IT WELL. h mi ini ■laiiwffCTuragcacaßTO'3SgisttJWPaggaßawjM 11111111 Simplicity means readability, and that in turn is the first principle in “putting the message over.” But to get the desired result, craftsmanship must be wedded to the art. Your message must be well printed. The type must be appropriately selected; the materia! chosen with discernment. * Entrust your printing to us. The Manawatu Herald COY. LTD. PRINTING, BOOKBINDING, OFFICE SUPPLIES. STATIONERY, BALLROOM NOVELTIES. tiQNE No. !. P'O, BOX 14 FOXTGN

J. J. KELLS ’Phone 7330 Win. R. KELLS, , ’Phone-5780 9 Ltd. FUNERAL DIRECTORS. 359 MAIN STREET, PALMERSTON NORTH. Telephone 5180 Day or Night. FUNERALS CONDUCTED ANYWHERE; CREMATIONS arranged. COMPLETE MODERN PLANT.

dances,Sports meetings, lodge conferences; SURPRISE PARTIES, AND OTHER GATHERINGS ARE ALL THE MORE ENJOYABLE WIHEN TRAVELLING WITH THE CROWD. ARRANGE YOUR TRANSPORT BY HMDSE MOTOR SERVICE PARTICULARS FROM DRIVERS OR HEAD OFFICE, X 40A BANGUIKEI STREET, PALMERSTON NORTH LOCAL DEPOT: STANDARD SERVICE STATION

For Sale (Dry Mixed Beach Wood). £2 a Load. In Foot Lengths. Delivered. Ftir good concrete or road metaUin any quantities. > APPLY—MANAWATU HEADS; Orders left;with Mr R. Hart, ’Phone No. ? 995, promptly attended to.

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Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/MH19341018.2.31.1

Bibliographic details

Manawatu Herald, Volume LIV, Issue 4406, 18 October 1934, Page 4

Word Count
289

Page 4 Advertisements Column 1 Manawatu Herald, Volume LIV, Issue 4406, 18 October 1934, Page 4

Page 4 Advertisements Column 1 Manawatu Herald, Volume LIV, Issue 4406, 18 October 1934, Page 4