INCREASINGIYOUR TURNOVER

Marlborough Express, Volume XLVII, Issue 144, 20 June 1913, Page 2

INCREASINGIYOUR TURNOVER

Would you be interested in an increase in your turnover? Prominent advertisers recognise that the most effective means for enlarging the turnover is the* judicious use of newspaper advertising.

YOUR INFLUENCE

What is your influence?

So recently as the Victorian period, men believed that the greatest aid to advancement in the business of life lay in the "influence of others."

Introductions; were the steppingstones, and the patronage of a great man was a pearl of great price. We men of to-day are much more fortunate in our opportunities. Foundatons of fortunes can now be laid in a few days or months.

It is the Press not Personage today. It is our own Push not the Push: of others to-day. If you wish to multiply your -personal, pa'ofessional, or commercial influence with (or aggrandize your introduction to) the public, there is nothing to eqiial the quickness and power of Press advertising influence of the public.

THE HEART OF SUCCESS

At the heart of every success of today lies the germinal seed of an idea. On© man's mind may give employment to a million pairs of hands. Look at the armies of men who now find^ peaceful and profitable employment as the wide-spreading result of ideas conceived and evolved by , men like George Stephenson, the inventor of the locomotive; Edison, Marconi, Sir Win. Lever, Lord Northcliff c and others.

Look how the inventive and industrious mind of Parsons restored toEngland the sea-supremacy she had temporarily lost to Germany. His steam-turbine was the germinating idea of our present "Mauretania" and "Lusitania" liners and Dreadnought" battleships—three of the fastest, finest, and most formidable vessels in the world. Ideas are the most practical diplomacy and fiscal economy. Treaties are worth no more than the paper on which they are written; but a leadershp in practical ideas will keep the flag of Great j Britain and your business ever to the fore.

CREATIVE IDEATION. The same qualities of creative ideation will develop any man's business. Here are examples:— 1. The owner of a now well-known proprietary article was spending not more than £5000 a year on advertising. An advertising idea, now enables him to spend nearly £50,000 a year. 2. An initial outlay of £8000 in advertising started a huge London retail store in full swing. Other oldestablished firms said it could not be done, tlmt it would take years and years to build so big a business, even if it could ever be built.

YESTERDAY'S AND TO-DAY'S OPPORTUNITIES.

The merchant's sales of yesterday? were limited to his immediate neighborhood. Prior to that period the pedlar peddled his wares from door to door. To-day the possibilities of themerchant's sales have been widene9 from north to south and from east to west of the British Isles, the Empire, and even the world.

What opportunity for the man of ideas and enterprise! The manufacturer whose mill lacks work may in one day's advertising of a new article secure orders that will keep his workers busy for a whole year v The merchant who is offered a big line of goods at a tempting price may sell the whole for cash, days before ho is expected to pay for them—or for the cost of the advertising that makes tlie sales. Quick returns—and not small profits, either—and a goodwill worth even more than the immediate profit. i