A PRETTY CONCEIT.

Marlborough Express, Volume XXX, Issue 81, 7 April 1894, Page 3

A PRETTY CONCEIT.

+. Tub enormous sales of Waterbury have led firms who do not care for a steady turnover at a legitimate profit to explore the purlieus of the Continent for oheap inferior '• tickets " — we do not oall them watobes— with which to "run the Waterbnry." These possess one virtue only — that of showing the dealer a return of some 150 per cent, on hia outlay. That they Bhould keep time is a matter of no momont, so longaß they resaasble the Waterbury in outward appearance, style of oasing, *c, with Buf&oient oloseness to deceive oareless or unwary purchasers. Firms doing this often say to us " What do we care ; we oan make five shillings a watch more on them than we can on yours ; and a& to keeping time, well, our troubles about that." Buyerß requiring reliable watches oan trust the Waterbury, and the publio requiring the oorreot time should see that they get it The gents 1 or ladies' Waterbury filled or ia sterling Bilvar, are handaome, inexpensive, and durabli ; whilst the nickel varieties are so well known that thay require no further recommendation. It is a pretty oonceit for here and thera a stray trader to think his imports of the "Nebuchadnezzar, " the " MilUnium, " the " Gonbung, "or some other specially titled nonstrosity, has any effeot on the Waterbury market, whiLt for every watch he nervously orders over one hundred Waterburys are ilways afloat for New Zealand. The real strength of the Waterbury lies in its absolute reliability, in other words its absolute refusal to keep anything bat the oorreot time. We sometime see " tiokera " — we still bar them any other title— offsred for sale which are really wonderful combination. They not only exhibit the whole of the celestial bodies on their faoes. but keep time, or profess to, tell yoa the state of the money market, the amount of any particular member's indebtedness at Bellamy's, and the name of tha next Bank to reconstruct in Australia. The Waterbury does not do this. It simply keeps correct time, and goes on doing bo.