Page 7 Advertisements Column 3

Matamata Record, Volume XIV, Issue 1193, 5 February 1931, Page 7

For Ladies Only This Ladies* Invicta is designed for the utmost comfort in riding position. It is very easy to push —spick and span, and a joy to own. Write to-day for particulars. £/„ DEPOSIT & Af m WEEKLY tTO CYCLE anbMOTOR IMPORTERS 29 VICTORIA ST. HAMILTON

U >2 * v' 1 ' Once upon a time, after a disaster had occurred, the minister in charge of one of the churches in the stricken town received inany: messages of sympathy. Being a practical man, _and knowing that food and clothing were of mp finitely more value just then than mere wojps, to each message be sent the following reply : “ HOW MUCH DO YOU SYMPATHISE?” That’s just the way of introducing another topic—one of interest to every' trader. When a traveller comes to you and asks yott to stock some new line, ask him point-blank: ‘‘ HOW -MUCH O 0 YOU advertise:?” He may say one thing and he may say another, but unless he is able to say truthfully that his principals are going to advertise the line in question in your paper, his answer should not be satisfactory to you. If any article is worth stocking it is worth advertising, and why should you not be treated as well as retailers in the cities ? ADVERTISING MAKES SALES, and it will make thorn over and over- again provided the quality is in the goods.