Page 8 Advertisements Column 4

Matamata Record, Volume XIII, Issue 1110, 31 March 1930, Page 8

The Fruit Market Broadway MATAMATA DO WE LEAD OR MERELY FOLLOW? We leave it to you. We, however, take this opportunity of cheerfully acknowledging the graceful compliment paid us by ethers who imitate business methods that we originate. While contributing in some small measure to the business education of those who elect to follow our excellent example, we are furthermore ably fulfilling a meritorious public service in setting a standard of value and quality that a few may imitate but none can beat. Due to the wholesome modifying influence of Heerdegen’s Fruit Market, the public can now EAT MORE FRUIT and keep fit without feeling guilty of some wanton act of extravagance. Te Kauwhata Outdoor Grapes. Blue Ribbon Brand. 1/- per pound. 3/6 per chip of 4 pounds. Heerdegen’s are the exclusive retailers in Matamata of Ryries famous Blue Ribbon Brand —Te Kauwhata’s best, sweetest, most luscious outdoor grapes. We certainly pay a higher price than that which rules for the ordinary pack commonly retailed, but we believe that patrons who frequent our" store are not slow to recognise and appreciate good grapes. But notwithstanding a higher first cost we set a new standard of lower prices than have ruled hitherto, combined with a higher quality that cannot be excelled. Heerdegen’s Deserve Your Patronage Because They Merit It. The Fruit Market Broadway MATAMATA ’Phone 227.

BIG ENTERPRISES NEED ADVERTISING. Advertising does big things best. It yields up its powers most completely to those who use it in a big way with a big will*. It is a salesmaking implement for giants. Great public men havean instinctive grasp of the importance of advertising. Those of; them who employ it in tradealways do so with adequacy and* pff’Fer. It is no use trifling with* or being fainthearted about advertising. Cut it out altogether if you regard it as a compulsory expense to be whittled down at tho first opportunity. . ‘2k If you dream of building up a large trade and taking a leading place in your world then you need to advertise on a scale in keeping with your objective. And if you do KEEP ON DOING IT—you will accomplish your end more rapidly, more economically, than by any other means. Think of the trade names which are . graven to a purpose on the minds of the people and you have the proof that convinces. MATAMATA RECORD % Phone 82.