LOCAL TRADING.

Matamata Record, Volume XI, Issue 932, 28 June 1928, Page 3

LOCAL TRADING.

There is a satisfactory remt the trouble, and, like most good i, e dies, it is very simple. Advertise that you have on hand the catalogues of all the leading metropolitan mail or-, der houses and offer to duplicate any price found in them and to save your customer the freight charges in addition.

This plan will be found to be very effective, md in connection with aggressive direct advertising it can safely be maintained that not only will old customers be retained but many new ones will be gained. The large mail order houses are with us to stay, and talking against them will do no good. The only way to counteract their competition is through persistent and intelligent advertising. Most people who buy from the large metropolitan mail order houses do so because they believe they are saving money. It is therefore op to the local and district retailer to convince them that they are not only losing money but are retarding the progress of their town, and district.

“ More mothers in New Zealand die in the rural districts than in the towns, because they cannot get the same service as those in the towns, said the Hon. J. A. Young in Hastings. He added that although New Zealand had the lowest. infantile mortality rate in the world it was not so well off with its maternal death rate. Denmark had this honour. In New Zealand it was about 5 per 1000 of live births, hut he hoped that it would be reduced to 3. In large hospital districts thousands of pounds could be saved if rurses were able to go out and investigate cases of'Sickness, instead of all cases going to the hospitals. The nurses going out like that could do ouite a lot of good and that’s where the district nurses can help a great deal,” he added.