Page 4 Advertisements Column 2

Lake Wakatip Mail, Issue 4483, 3 September 1940, Page 4

Ho bolted into tbc back blocks general store, and glared at the proprietor. “Wh-what’s wrong?’" timidly ventured- the storekeeper. “Eemembcr me coming in yesterday for a tin of toasted Cut Plug No. 10?” bawled the stranger angrily. The storekeeper nodded. “Then' what the” (profane expression) “d’ye mean by giving me this rubbish?”—-and pitching a tin on the counter he “paused for a reply.” The storekeeper looked silly. He had Isold a tin of something no more like the genuine ‘toasted’ than a bit of glass is like a diamond. Without a word ho passed over another tin in exchange for the rejected one. Snatching it up and scrutinising the label the indignant customer hurried away. Moral: When you ask for “toasted -sec that you get it. There are only five genuine toasted brands, Cut Plug No. I<o (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, lliverliead Gold and Desert Gold. Famed for their splendid quality and exquisite purity these beautiful tobaccos (the nicotine in which has been eliminated by toasting) are made safe for the smoker.

laxative ThatToNES TH& SvSTBMI Constipation makes you dull, listless, sluggish, irritable and produces headaches. It leaves a bad taste in the mouth, produces foul breath, gives you a tired-out feeling, and veakens your resistance to colds and other germ diseases. Dr. Morse’s Indian Root Pills arc adjudged as the idea family medicine for Constipation, Indigestion and Biliousness. Being of purely vegetable composition they will be found to work naturally and rationally.

LET THE NEWSPAPERS HELP YOU SELL O© O ® 0 0 0 © She’s a very important person is the Housewife, and no business can succeed without her goodwill. She holds the key to the Home Purse, does 85 per cent, of the actual buying, and probably 75 per cent, of the choosing as well. And the best method of appealing to her? Why, through the columns of the newspapers, of course. She keeps abreast of the times, reads the news, takes an intelligent interest in the events of the day, and closely scans the advertisements. She entertains, too, and over the afternoon tea she chats, and talk turns on clothes, food, and the home. She can be a sales force, too, because a recommendation here, a suggestion there, and another potential customer is influenced by her. She knows from experience that, to be consistently advertised, a product must be good. Tell her about your goods through the columns of thQ daily papers. She’s your greatest market— and your most powerful. fi ft m w LEI THE NEWSPAPERS HELP YOU TO SELL