A STUDY IN COMPARISONS.

Lyttelton Times, Volume CXVII, Issue 18282, 18 December 1919, Page 9

A STUDY IN COMPARISONS.

GF JEWELLERY VALUES. C To a great extent the present high prices of commodities can be offset if only tho public can be persuaded to study values. In numbers of cases prices are being charged for articles that are excessive—that particularly applied to the .jewellery trade. Recently a “Press” man had occasion to purchase jew'ellery; ho made it his business to compare the values offered by different jewellers.' Tho article in question that tlio shopper desired to buy was a certain brand of watch 1 In most of the city shops the prices were the same, and it avas not until ho visited Sir Young’s jeweller’s shop at 248, Oxford Terraco, that he found a decided drop in price. On asking Mr Young why prices varied to so great an extent, Mr Young explained that ho had but a fraction of the rent to pay that city shops had; ho bought everything personally, and paid cash on all purchases, and consequently he bought to the same advantage as large shops did. Putting all things together, it ivas easily seen why Mr Young could offer far more for money than town shops. tuo “ Press ” man, while in the shop, was shown a number of other lines, including “ Rolex ” Lever Gold Expanding Wristlet Watches, “Baume” Lever “Election” Levers, and Omega” Watches, from £2 7s Cd. A line That particularly impressed the buyer .was some very fine hand-cut, Cameo Brooches —prices were without question much lower than elsewhere. Mr Young w r ent on to say that wise buyers ouly select diamond rings in daylight, as it was only in daylight that black specks and flaw's can be detected. After “The Press ” man had admired Mr Young’s fine stock of watches, ring 9, pendants, brooches, etc., Mr Young concluded the interview' by saying: “I don’t ask tho public to come to-me first j I ask them to carefully note the prices other shops are charging, and then come and compare them with my figures 1 I invite comparison every time, for I know that if they’ll but do that, they’ll buy from me ; and, further, purchasers can deduct 5 per cent from all articles priced in my window.” If the public will only take this lesson to heart, many pounds wilt bo saved shoppers this Christmas. We further add that if Mr Young, of 248, Oxford Terrace, can give good service in repair work, he can certainly give, you good servico in selling you new articles of jewellery. 6