Page 5 Advertisements Column 5

Lyttelton Times, Volume CXVI, Issue 16922, 30 July 1915, Page 5

The Second Article of a series that Every Housewife Should Read. It is indeed hard for the New Zealand housewife to realise the.: remarkable changes that have occurred in the tea trade within the last eight months—changes which have resulted in greatly increased' prices. As was shown in the first; article of this series, tea is in great demand as the beverage of the 25 million men who are under arms to-day, due to the fact that it is the most stimulating and invigorating drink—easily transported and easilv handled. But there is another element' which exerts almost as great; an influence in the steadilv rising; cost of tea. This factor is Russia.ji with its enormous population o(; over 160 millions, which, at the stroke of a pen—in almost a single night—has been turned into natiui: : of tea drinkers..; What this means is readily seen when one considers that until September last the Russian people consumed less than 1 lb. of tea per, head per annum; whereas in our s own Maoriland ■ the average is over 7olbs, of tea per head per annum. Moreover, the money previous!} - spent on other beverages by Russia . is now available for tea. Hence, at the tea auctions, enormous quantities have been bought by Russian representatives, who readily pay. increasing prices to secure what they want. .; As a result, tea to-dav costs th< • blender in New Zealand an average of to 3d. per lb. more than eight months ago, and. unless he is to face an enormous loss, ho has only two alternatives —to reduce his quality or increase bit prices. Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price for inferior tea. If so, he is still able to sell the same grade at the old figure and probably still make a good profit. "Amber Tips" policy has always been to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly increased —by 2d. per lb. Although advised by many to reduce costs by the admixture of harsher, inferior and less healthful teas, the proprietors are determined ta maintain that standard of quality and value which lias made "Amber Tips" th« • most widely sold blend in the Dominion , to-day—the most largely sold blend oE , any country in the world in proportion ,'i to population. "* Thus, if the name "Amber Tips" is on the packet, you know that it contei;;» . the finest, purest and best tea that cam be produced for the money—that it contains a tea which is so pure and healthful that it can be used by children, and by those with the weakest digestion, without harm. jt is also well to remember that " Amber Tips" gives more cups of delicious, fragrant tea of delightful flavour. , Thus it still costs you less than others— * it is still the cheapest tea in the Domin-, ion, even though the prices have been slightly increased. "We "believe that the housewives of ; New Zealand would rather secure the ■ finest value that can he given—even at a slightly increased price—than that quality and" values should be cheapened. It is now for you to show whether you approve of this decision or not. 109 1/10, 2/-, 2/2 per lb. The only tea that has to increase its prices — the foregoing will tell you why.