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King Country Chronicle, Volume XXXI, Issue 4956, 16 February 1937, Page 7

Serious sickness kills all desire for tobacco, but with the return of health —glorious feeling!—the smoker’s first question is usually wheie s my pipe?” And, Oh! the rapture of that first smoke after convalescence! Of course, on such an occasion something “extra special” is indicated in the shape of baccy, by way of “celebrating,” and you cannot have anything better, more fragrant and comforting than a pipe of Cut Plug No. 10 (Bullshead), Cavendish, or Navy Cut No 3 (Bulldog), or (if a cigarette smoker) a bit of either Riverhead Gold or Desert Gold, the two cigarette tobaccos principally in demand. All these famous blends owe their superb flavour and fascinating bouquet (and also, be it noted, their innocuousness) to the fact that the toasting they undergo at the factory rids them of their nicotine, so that they may be indulged in ad. lib. with no unpleasant after-effects, such as irritated throat, burned tongue or jangled nerves. These are the world’s purest—and only toasted tobaccos. Accept no substitute —there is no substitute for toasted. It stands alone!