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King Country Chronicle, Volume XXXI, Issue 4945, 21 January 1937, Page 6

"What quantity of cigarettes do you smoke a week?" That was the question put to its readers by a popuar Manchester Weekly. Many responded and from their replies it appeared that cigarette smokers got through from 30 to 300 cigarettes during the seven days; while pipesmokers consumed from two ounces to a pound of "weed" in the same period. A doctor wrote to the editor saying he considered the latter quantity excessive. Perhaps it is. But it all depends on the tobacco and the percentage of nicotine in it. Happily Maorilanders don't have to worry about nicotine. Our incomparable New Zealand brands, Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold and Desert Gold, are practically free from the poison, thanks to "toasting." That magical process (the Manufacturers' own) renders these famous blends safe for even the immoderate smoker. Pure, sweet, fragrant and comforting, money cannot buy better! Their popularity is demonstrated by the everincreasing demand for them.. From one end of the Dominion to the other they are appreciated -by smokers everywhere. (623)