THE ROAD TO PROSPERITY

King Country Chronicle, Volume XXVI, Issue 3442, 12 March 1932, Page 2 (Supplement)

THE ROAD TO PROSPERITY

WOMAN URGES NEED FOR ADVERTISING. J Miss E. Maude Woodyard, managing director of a London firm, speaking at a conference in London on the “ Training and Opportunities of Women Secretaries,” referred to what she described as “this wave of confidence to a flood of national prosperity, following the result of th© general election.” The best way to increase this confidence, she continued, was by advertising. British business men should brand and advertise their goods now, and so consolidate their hold of the public custom against the time when British markets would again be the object of attack by foreign competitors. With regard to the scope for women in advertising, Miss Woodyard said: “ Advertising is a career in which women stand as much chance of making good as men, and where men and women are employed on equal work their pay generally is practically equal.” Miss Frances Stevenson said that she did not think any girl, however intelligent, could leave school at 16 years of age and call herself really educated. “ She should, if possible, stay at school until she is 18,” she added. “ and then, on leaving, take a course at some technical college which offers technical education and training in secretarial work.”