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King Country Chronicle, Volume XXIII, Issue 3076, 7 November 1929, Page 3

You have tried toasted bread, toasted bacon, toasted cheese, toasted kidneys, and you know how good they all are. But have you ever smoked toasted tobacco? Toasting, as you know, develops flavour in all the above-men-tioned. Well, it has precisely the same effect with tobacco. Test this for yourself—all our genuine New Zealand tobaccos are toasted. Hence their strong appeal to smokers. Another point: they contain very little nicotine.: The toasting eliminates it. Consequently they may be smoked all day long without producing those unpleasant effects so frequently following the prolonged use of imported tobaccos, all of them, more or less, loaded with nicotine. That is why the doctors approve so highly of the real New Zealand brands. For a cool, sweet, and fragrant smoke try Raverhead Gold (mild and mellow); Cavendish (the renowned sporting mixture) ; Navy Cut (the popular blend, medium) ; or Cut Plug No. 10 (the old smoker’s favourite). These gjqods are exclusively manufactured by the National Tobacco Company, Ltd. (pioneers of the Now Zealand tobacco industry).