NEW ZEALAND BUTTER.

King Country Chronicle, Volume XVIII, Issue 1858, 6 September 1923, Page 2

NEW ZEALAND BUTTER.

»~+ ■ A FINE APPRECIATION.

A remarkable appreciation of New Zealand butter im comparison with Danish produce has been received from a leading London distributor—Mr David Greig, who is the proprietor of 200 retail shops—by Mr W. Goodfellow, managing director of the N.Z. Co-op. Dairy Co., Ltd. At the time of the Auckland Summer Carnival, several dozen copies of tha,t programme were sent by the Company to its London manager, Mr J. B. Wright, and by him distributed to leading produce agents. In acknowledging receipt of this programme, Mr David Greig expressed his astonishment at the evidence contained in it of the size and importance of Auckland city and of the value of the dairy products passing through it from the country districts. Continuing, he writes: "I do not think there is any finer quality butter or cheese produced in the world than that which New Zealand produces, and when I say New Zealand I mean Auckland, because'from Auckland we obtain "Anchor" butter. The great rival of New! Zealand butter has been Danish, but this year the margin between "Anchor" and Danish has almost vanished. Only the other day I was speaking to some Danish butter importers, and I asked them what they thought of "Anchor" butter. They told me they preferred it to Danish. I was rather surprised at this admission, and yet it is only endorsing what many other people are saying, and) proving that "Anchor" butter is the great and only rival of Danish, if not its superior. I feel certain that if New Zealand in the future takes as great an interest in the production of her products, and as great a care in the handling and marketing of them, as she has hitherto done, then her products will lead the markets here in England, as regards quality and price. The great advantage that New Zealand butter and cheese possess over any other butter and cheese we handle, is that the texture and quality is far superior to any of them. There is more stamina in New Zealand products." This is probably the most valuable testimonial the New Zealand producer has ever had as to the wisdom of applying the princples of big business to his produce. By eliminating over 20 competitive brands shortly after the amalgamation, and concentrating the entire strength of the N.Z. Co-op. Dairy Co., Ltd., upon producing butter of standardised quality under one brand, it has been possible to develop a goodwill and recognition for that brand impossible by other means. This has also been secured because of the massed quantities of butter that have been available under this brand. By making it possible to secure this high quality butter in big lines the New Zealand producer has simplified the buying task of the London distributor.