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Hauraki Plains Gazette, Volume 53, Issue 32459, 26 July 1944, Page 7

“The rate at which we live now, the rush, the hurry and anxieties of modern life,” says Dr. Meadows Browne, a Manchester specialist, “doubtless accounts for the greatly increased demand for tobacco in one shape or another in England to-day.” But the increased demand for tobacco is not confined to the Old Country. It’s just as much in evidence here in New Zealand, and may be largely attributed to the same cause —the general unrest. Happily for smokers in this part of the Empire we have, in “toasted” tobacco of superlative quality, and it’s calming, soothing influence when the mind, is. working at full pressure and black care oppresses cannot be overrated. “Toasted” is rot only remarkable for it’s purity, but in other respects—flavour and' aroma—ranks with the world’s choicest tobaccos. There are siz varieties of the real toasted —Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold, Desert Gold, and 'Pocket Edition —'but these supply a brand.- for every smoker and are as innocuous (being toasted) as they are soothing and comforting.