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Hauraki Plains Gazette, Volume 52, Issue 32314, 15 September 1943, Page 3

“When the captain of the boat I made the trip to New Zealand m last year told me the New Zealand to acco was toasted,’’writes “Lonehand “Everybody’s Weekly,” “I thought he was pulling my leg/In the nam " all that’s wonderful, I ask d, „ toasted?’ ‘Wait till you sample it, replied the old man, ‘then you 11 understand what toasting tobacco does. And so I did. I found aboqt nine men out of every dozen were smoking this toasted tobacco, and throughout my sojourn in that delightful country I smoked nothing else myself. It is the toasting of the leaf that, imparts to this tobacco its. beautiful flavour and unrivalled bouquet. There are only six brands, but six is l plenty, because t ey compromise a very mild aromatic, Riverhead Gold, Desert Gold and Pocket Edition, two choice blends of medium strength, Cavendish and Navy Cut No. 3(Bulldog), and Cut Plug No. lO(Bullshead), a rich, mellow, fullflavoured sort. The lattei was my favourite, but all four are top-hole, and safe, because they are toasted, which ingenious process (I saw it in operation) successfully eliminates the nicotine.”.