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Hauraki Plains Gazette, Volume 52, Issue 3253, 16 April 1943, Page 3

Times change and we change with them! In Victorian days if the head of the household wanted to “blow a cloud” he usually retired to the back garden, or even the coal-house! As for smoking in the streets, it simply wasn’t done! Of course, women didn’t smoke at all, and would have been horrified at the idea. And there were no smoke-rooms. Think of that the next time you go to your club and enter its luxuriously appointed lounge for smokers. And for every man who smoked fifty years ago a hundred smoke now! But your modern smoker is not so easy to please as devotees of the weed used to be. The present demand is for tobacco of choicer quality than of yore. Hence the widespread popularity of the five famous toasted brands: Cut Plug No. IO (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead 'Gold and 'Desert Gold, which are not only extraordinarily pure (owing to the elimination of nicotine in them by toasting), but possess a flavour and bouquet delicious as heart of smoker can desire.