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Hauraki Plains Gazette, Volume 52, Issue 3249, 7 April 1943, Page 3

“Forty cigarettes a day!” said the tobacconist to one of those inquisitive reporters. “Well, that’s nothing to make a song about. Why, I know a chap that smokes fifty, and another chap, an old customer of mine, who smokes seventy. Of course, he couldn’t do it and get away with it if he smoked ordinary cigarettes, but this, bloke smokes Riverhead Gold —and rolls his own. Yes, Riverhead Gold is one of the five toasted blends, and Desert Gold is another. These are the champion cigarette, tobaccos. You smoke a pipe, but you use Navy Cut No. 3 (Bulldog), and that’s toasted, so you know what toasting can do. The other two toasted blends, Cavendish and Cut Plug No. 10 (Bullshead) are for the pipe too.” “Don’t know a thing about cigarettes,” said the reporter, “but if the two cigarette blends you mention are as high-grade as my favourite Navy Cut No. 3, I reckon they’re the goods.” “Sure thing,” said the tobacconist. “The five toasted blends are the pick of the basket, if you ask me.”