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Hauraki Plains Gazette, Volume 51, Issue 3106, 15 April 1942, Page 3

What’s this? Nearly 50' per cent, of smokers in the Old Country being slowly poisoned by nicotine? That’s what a Harley Street specialist says anyhow, and if it’s true of England it’s true of other parts of the world because tobacco loaded with nicotine' is found everywhere although ther e is far less evidence of it in New Zealand than in other countries for most smokers here now-a-days smoke “Toasted” which, grown and manufactured within the Dominion, contains less nicotine than any other tobacco in the world for the simple reason that the manufacturers’ own toasting process —the only one, remember so neutralises the nicotine in the leaf that most of it vanishes. There’s no “bite” left in it. Does toasting do anything more than purify ? Most assuredly it does! The peculiar delicious bouquet of these blends as well as their unforgettable flavour, are largely due to toasting. Hence the ever-increasing demand for Cut Plug’ No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Pocket-Edition, Riverhead Gold and Desert Gold. There are no tobaccos in the very least like them.