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Hauraki Plains Gazette, Volume 48, Issue 2887, 31 March 1939, Page 7

Aboard the Rotorua Express: The man smoking the cherrywood said to his friend: “Never see you with a pipe now, old bird. Chucked it?” “Had to! Throat irritation. Doctor said ‘stop.’ So I stopped.” “Ever try the toasted New Zealand tobacco?” “No. Any different from the ordinary brands?” “It can give the ordinary brands 75 in a 100 (to pub it in the language of billiards), and then run out in a single break.” “How does it differ from the ordinary brands?” “To begin with it contains very little nicotine. That’s why it doesn’t irritate the throat or burn the tongue. You cab smoke it all day and then some. It can’t hurt you. Secondly it has an unrivalled flavour and a matchless bouquet. The secret of its excellence is that it’s toasted! Yes. There are various brands. You try one, and I’ll wager you’ll soon be smoking that old pipe of yours again.” He said he would. The five brands are: Navy Cut No. 3, Cavendish, Cut Plug No. 10, Desert Gold and Riverhead Gold.