Page 8 Advertisements Column 2

Hauraki Plains Gazette, Volume 47, Issue 2666, 6 September 1937, Page 8

It’s a queer thing but men there are and many of us have met them, who can’t, for the file of them get a really good comfortable smoke out of a pipe. A few whiffs and out it goes, every time’ Such smokers (Ex-King Edward by the way, is said to be one of them), usually give the pipe rest and take to cigarettes. But while there are millions of cigarette smokers, millions of others must have their pipe. Cigarettes aie no use to them. As for tobacco, the favourite cigarette brands, rs everybody knows, are Riverhead Gold and Desert Gold, both unapproached for flavour and fragrance, while for pipe smokers there are no blends so much in request as Cut PlugNo. 10 (Bullshead), Cavendish, and Navy Cut No. 3 (Bulldog). All these tobaccos are toasted. Hence their extraoYdinary purity and comparative harmlessness. Toasting eliminates excess of nicotine in them. And smokers soon discover that a pipe charged with any of the pipe blends named will “keep-in,” for “toasted” Muns away to :he last shred.

Advertising pays ; ts way often many times over. ■lt will permit lower prices through increased volume. It can reduce selling costs. It can lessen the time in which a product moves from factory to consumer.