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Hauraki Plains Gazette, Volume XXXXII, Issue 2806, 27 November 1931, Page 5

Pipe-smoking is on the increase in Auckland, according to a recens contributor to a local daily. “There has,” he wrote, “been a definite revival of pipe smoking here, and the increasing use of pipes is to be remarked among men of all ages.” True for you. Sir! —and if you had said the revival was not confined to Auckland you wouldn’t have been far out. Nothing like a good old briar for solid comfort! But qhoose your tobacco with discrimination, and whatever you do avoid brands over-rich in nicotine. Their name is legion, unfortunately! Practically all imported brands are included. If you want brands that are O.K. go for the New Zealand! They are the world’s purest, and for flavour and aroma hold pride of place! Their comparative freedom from nicotine is owing to their being toasted. This is a somewhat elaborate and costly process. But it’s worth while! Only four brands, remember, of the genuine Toasted Tobacco: Riverhead Gold, Navy Cut No. 3, Cavendish, and Cut Plug No., 10.*