Page 1 Advertisements Column 3

Hauraki Plains Gazette, Volume XXXXII, Issue 2763, 17 August 1931, Page 1

, Amusements, Meetings, Etc. TALKIES. AURORA THEATRE, PAEROA TUESDAY, WEDNESDAY, THURSDAY, FRIDAY. August 18, 19, 20, 21., One of the greatest pictures ever presented, entitled , “ HOLIDAY.” Matinee Thursday, 20, 3.15 p.m. BUSINESS! Does advertising increase the cost to fhe customer? The fallacy is sometimes heard that it does. Answer the question with another question. How does it happen that the world’s biggest advertisers sell the best goods at the cheapest prices? Answer that and the fallacy is exposed!

It is perfectly* 1 simple. Take any business. Rent, insurance, rates, interest on capital, and the many items classed as “ overhead” are fixed and absolute whethei' the turnover is large or small. i Obviously, then, the man who can give the best value to his customers is the one who goes right out to spread his overhead costs over a big volume of sales. Take a business which costs £25 per month for overhead charges. Give it sales of £lOO per month. Roughly, that means that 25 per . cent, of sales value is needed to pay overhead. Increase the turnover to £2OO per month and absorbs only 12| per cent. Add 2| per cent, for advertising, and there remains a. gain of 10 per cent. Plainly, increase the turnover and the keen merchandiser can increase his profits and give better values to his customers. Who, around you in business to-day, gives the best values at the keenest prices? The man who advertises or the man who just sits still for orders to come his way? Be wise. Get all the benefits advertising offers. And if you don’t buy from “Gazette” advertisers — don’t buy.

GATES! Hardwood (Rata) 5 Bar, 10ft. Gates, bolted, 15/- EACH. From J. H. EVANS Timber at Wholesale Rates. Weatherboards, ( Flooring, and Dry Dressed Timber Always Available. Bridge Stringers and Planks, Rimu, Kauri, and Totara in Stock. • Call and Inspect. Prices Right. Cream Lorries Will Deliver. Before Buying Obtain Quote from J. H. EVANS Sawmill: Thames Road, Paeroa. gEAUTY Culture. Smooth, healthy skin retained by using Rachel Face Cream. 1/6 j ar .—s. J. Hedge, Chemist.