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Hokitika Guardian, 12 October 1929, Page 7

Toasted tobacco. What’s the great rfdca? You may ask. Well, if you have not yet tried what toasting will do for tobacco you've - a pleasure in store. All our finest New Zealandgrown tobaccos are toasted in the making. This develops flavour and aroma, just as the toasting (or roasting) of coffee or cocoa ibeans brings out the flavour and fragrance. And thanks to the toasting process these ares tobaccos contain hardly any ncctine, while the imported goods are all more or less loaded witli it. Now jo you understand why the doctors recommend toasted tobacco? These who try the N.Z. brands Very soon get to prefer them to all others. Hence their immense and constantly tocreasing sale. They are the only toasted tobaccos on the market and are exclusively manufactured by the National Tobacco Co., Ltd (pioneers of the N.Z. tobacco industry). You can get them of any strength. Ask for “Riverliead Gold” (mild and mellow); “Navy Cut” (a choice blend); “Cavendish” (the famous sporting mixture) or “Cut Plug No. 10” (a fine rich full-flavoured variety).— .\clvt.