THOUGHTS FOR THE TIMES.
Am is i ti Ant kiitimno. This country does not spend much on imhlicity, and docs not get the best value for its money. It leans 100 much upon the amateur. Organising publicity is a business like anything else, and national advertising ol New Zealand, whether it is the laying out oi a iourt_ at a big exhibition or the designing ol a poster, should be given to the best brains available. We are not making suffiieieut use of the artist. Bailwat companies m laugland have employed some oi the leading arti-t- of Lite ila.v
to paint |io.'U-r>. and specimens oi tips and other (-ll'eetive poster work may now he. seen in (his city. Ihe Railway Department, and the Government generally, might learn something from this kind of advertising.—-Auckland ‘K'tnr.”
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/HOG19250711.2.15
Bibliographic details
Hokitika Guardian, 11 July 1925, Page 2
Word Count
134THOUGHTS FOR THE TIMES. Hokitika Guardian, 11 July 1925, Page 2
Using This Item
The Greymouth Evening Star Co Ltd is the copyright owner for the Hokitika Guardian. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence (CC BY-NC-SA 4.0). This newspaper is not available for commercial use without the consent of the Greymouth Evening Star Co Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.