A KING OF ADVERTISING

Hawera & Normanby Star, Volume LXV, Issue LXV, 20 December 1913, Page 12

A KING OF ADVERTISING

"Politics, law, divinity— evervbodv's doing it!" This is the opinion'of Sir Thomas Dewar with'regard to advertising/delivered in./pifblie at the Savoy Hotel recently before a distinguished gathering says the London Daily Mail. The occasion was a complimentary dinner and the presentation of a portrait painted by Mr Solomon J. Solomon, R.A., to Mr Thomas J. Barratt, to mark his twenty-one years' chairmanship and managership of Messrs A. and F. Pears. The portrait, which was exhibited at this year's Academy, was presented on behalf of the company's shareholders. The entire business life

of Mr Barratt has been a proof of the value of trade advertising, and this was emphasised by every speaker (adds the Mail). "The prophet without honor is the man who doesn't know how to advertise," declared Sir Thomas Dewar. On his right came apprecaitive applause from Sir Thomas Lip]fcon. The remarkable nature of such advertising as has made Pears' soap famous was dwelt on —Mr Barratt's love for the artistic, his abhorrence of vulgarity, and his oriirinal method*. Mr Barratt, in his reply said people had ihe idea tKat advertising put up the cost of the article. His experience had proved to the contrary. Advertising enabled one to get such results that the compensation much more than justified the outlay. A good article, well advertised, was. the foundation or most modern fortunes. In the case of Pears' soap they had, despite the money spent on advertising, reduced; the oost of production by 40 mm cent. ■ • , ■ .- '. ■ .-' ■ i