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Hawke's Bay Tribune, Volume XXVI, Issue 147, 6 June 1936, Page 12

Should ladies smoke? A correspondent of an Auckland paper says “No,” and declares that “smoking by women is indecent.” A standard dictionary defines the word “indecent” as “offensive to modesly; immodest.” But few 20th century people will see more immodesty in a lady smoking a cigarette than in her drinking a cup of tea or powdering her nose. Had this censorious party warned smokers of both sexes against the risk they run in smoking tobacco loaded with nicotine he would have rendered a public service for therein lies a very real danger. However, the remedy is simple; smoke “toasted” which is practically freed from nicotine by the manufacturers. Special purifying process. The five brands of toasted—Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead 'Gold ami Desert Gold aro as safe as tobacco can bo made and a source of constant pleasure and delight to smokers everywhere. The three first-named brands are unequalled for the pipe; the other two make cigarettes of superlative quality. “Toasted” “spoils” you for all other tobaccos.*