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Hawke's Bay Tribune, Volume XX, Issue 239, 27 September 1930, Page 4

Smokers are really very careless! — that is, many of them are. They’d go on smoking the same old briar until it’s fairly clogged with black, oily, evil-smelling stuff. That’s nicotine. A drop has been known to destroy life. Every time you smoke a very foul pipe, you are slowly poisoning yourself. If your pipe is like that, buy a new one. And choose your tobacco with discrimination. The quantity of nicotine varies very much with tho tobacco. Practically all the imported brands are full of it. Our toasted New Zealand tobaccos arc the world’s purest. The toasting kills tho nicotine. You can smoke these goods to any extent with absolute safety. Can you say that of any other tobaccos! It is, by (ho way, worth noting that only four brands of toasted arc manufactured—•Riverhead Gold Navy Cut No. 3, Cavendish and Cut Plug No. 10. Of different strengths, they arc all remarkable for their purity, coolness, freedom from “bite,” fragrance and flavour. But keep your eve lifted for imitations!*