NEWSPAPER ADVERTISING

Hawke's Bay Tribune, Volume XIX, Issue 63, 1 March 1929, Page 6

NEWSPAPER ADVERTISING

Extends Selling Powers Most Profitable Publicity Given by the “Tribune.” A MONGST the MODERN FORCES of BUSINESS DEVELOPMENT, Newspaper Advertising stands first and foremost, and it has increased turnover and profits for the small corner sweet shop and the big department store. Advertising is the life blood of business to-day. It is the cheapest form of selling which the world knows and of al) the various forms of advertising that are in existence, Newspaper Advertising is the least expensive, particularly if the space bought is properly filled. Advertisers must not forget that from the newspaper they aie only buying circulation and white space. It is the matter they put in that space that decides the value of the advertisement—not what is paid for the space. Good advertising should be simple, human, dignified and direct. It has been said that “large promise’’ is the soul of an advertisement, but overemphasis and exaggeration are in the end fatal, and defeat the ends of the advertiser. Good advertising should create in the mind of the reader the conviction that the article advertised is good, and also that the advertiser is trustworthy. Anything in the nature of vain display merely distracts the attention from the goods themselves to the writer of the cojy, who may or may not be for sale. The proprietors of Pear’s Soap, after spending £3,000,000 in 23 years in advertisements, certified that they then sold coap at more than 30 per cent, less than the price charged without advertising expenditure. With increased trade from the advertisements sales expenses decreased, in spite of tremendous competition. “ r FHERE is not the slightest doubt that modern advertising is tickling the public imagination and creating custom which could otherwise not exist,” said Lord Derby in a speech at the Manchester Publicity Club recently. He added:— “Nothing in our time has so Increased and developed as advertising. I believe you are on the right lines in your publicity campaign to extend the selling powers of our manufacturers. The thing that counts is to bring an article before the public and induce them not only to buy it at the moment, but also to continue buying it. “I wonder whether we have men to sell our goods abroad who can really put the advantages of these goods before the public with whom we have to deal! A good deal more could bo done by advertising to bring our goods more prominently before the people of other countries. I travel a good deal abroad and must confess that one does not see the goods of this country before foreign nations in the way one would like.” “ SPHERE is no advertising medium "*■ so useful as the Press, and none that is responded to with such speed and profit,” said Sir Charles Higham, addressing the Business Research and Management Association in London recently, on “Scientific Distribution.” “Newspaper advertising pays better to-day than it ever did,” said Sir Charles. “Most of the goods now consumed by the public are sold under a branded name, and the most economical method of distributing these is by Press advertising, properly done. The dealer will always stock an article which is nationally advertised in the daily Press.” The ‘‘Hawke’s Bay Tribune” is the daily evening visitor to the home of the people in the Province. LET “THE TRIBUNE” BE YOUR SALESMAN. UAVELOCK • HASTINGS 'BUS TIME-TABLE. Leave Havelock —7.30 a.tn., 8.15, 8.40, 9.30, 10.30, 11.30, 12.30 p.m., I. 1.30, 2.0, 2.30, 3.0, 3.30, 4.0, 4.30, 4.45, 5.15. 6.15. Leave Hastings (Harding’s, opp. Westerman’s) —7.so, 8.45, 9.15, *lO.O, 11. a.m., 12.0 noon, 1.0, *1.30, 2.0, •20.30, 3.0, 3.30, *4.0, 4.30, *4.50. 5.20, 5.45, 16.30 p.m. •To Hillsbrook Tea Gardens and Herewortb School. < NIGHT SERVICES. (Tuesday, Wednesday and Thursday) Leave Havelock 7.15 p.m. Leave Hastings after Theatres. SATURDAY: Leave Havelock—6.4s p.m., 7.0, 7.30, 8.15, 8.45, 9.15. Leave Hastings—7.ls p.m., 8.0, 8.30, 9.0. After theatres. SUNDAY SERVICE. Leave Havelock 10.0 a.m., 1.30 p.m., 4.30, 6.30, 9.0. TIME-TABLE. Leave Hastings.—lo.3o a.m., 2.0 p.m., 5.0, 7.0, 9.30, STORTFOHD LODGE-HASTINGS. Leave Hastings (Baird Is). —8.30 a.m., 9.45, 10/5, 11.45, 12.45, p.m., 1.45, 2.45, 3.45, 4.15, 5.5, 5.30, *7.0, •8.30. Leave Stortford Lodge—B.4o a.m., 9.50, 10.50, 11.50, 12.50 p.m., 1.50, 2.50, 3.50, 4.20, 5.10, 5.35, •7.10, •8.40. •Saturday on’y. ITo Hillsbrook Tea Gardens and Hereworth School (Saturday only). ’Phone 147. '