A BIG CIRCULATION.

Hawke's Bay Herald, Volume XXXV, Issue 11563, 16 June 1900, Page 5

A BIG CIRCULATION.

The new London newspaper the Daily Express, claims that Its first issue had a circulation of 1,500,000 copies — beating tho world's reoord in daily journalism, ft says ."—Here are the bare facts: Duriog the days before production orders came in to the enormous and unparalleled total of 1,500,0,00 copies, The lay mind oan hardly roaliee what this means at first. A gigantic idea is more easily grasped by the method of oom parison. Placed end on end, the papers comprising the first issne -would cover the enormous distance of 1701 miles, or about ten times the distance between London and Manchester. To travel along this 'Express' road at express speed would t&ke about 43 hours, or nearly two days and nights. Everyone knows how the morning papers, are stacked in their newsagent's shop. Paoked flat in this way the day's issue Express would tower up through the roof of the shop until the top would be oovered with snow and hidden by mist except upon very fine days. The great paper column would be 4250 ft in height, as nearly as possible the height of Ben Nevis. The pile wonld tower over Suowdon by between 700 ft and 800 ft. Seven days of suoh an output would be as high aB Mount Everest, whioh, as the lisping infant learns, is the highest peak ia the world. This column of 1,600,000 copies would make St. Paul's Cathedral appear a mere squat d^arf bsaide its mightiness— less tb^n a tenth of its altitude — while it would take 24 Nelson columns to equal it. Of course to print this enormous amount of copies whioh England commandeered so suddenly ffom onr publisher yeaterday, was quite beyond the power of even the many great maphines which lurk in the underground hall beneath T^dor aud Carmelite streets. Even these steel giants could not pope with it. Aoqor<slngly several other great (inns had to be pressed into sejvioe, among them being suoh wollknown ones as the Argus Company,' the News of the World, the Olements Printing Works, and the Fleet Printing Works. Tnis is the statistical history of an unprecedented sucosss.