NO “PUSH” FOR SALES

Hawera Star, Volume LIV, 8 March 1935, Page 8

NO “PUSH” FOR SALES

ACTION AGAINST WHISKY AGENTS. JUDGMENT FOR MERCHANTS. (United Free* awcelation —By Electric Telegraph Copyright). SYDNEY, March 7. / Judgment on a number of important issues in favour of B. Davis, Ltd., win© and spirit merchants, London, in a claim for £250,000 against Tooth arid Co., Ltd., was delivered by . Mr. Justice Halse Rogers in the Commeiv c-ial Causes Court. The, amount was claimed as damages for breach of contract under which the defendant company accepted an agency from the plaintiff company to sell Watson’s whiskies in New South Wales.

The judge said the defendant failed to make advocacy of the sale of Whitson's whiskies the feature of their business in Scotch whisky. They followed the easy course of accepting orders rather than of. “pushing” sales..; The judge also found the defendant guilty of negligence in bottling Watson’s whisky, in the course of which liners composed mainly of lead instead of pure tin had been used in the stoppers. Discolouration of some of the whisky had.resulted and the result had been a setback to the reputation of the whisky. The question of damages will be argued on Monday. It is understood that costs in the case already exceed £20,000.