Page 5 Advertisements Column 5

Hawera Star, Volume LIV, 3 May 1934, Page 5

“Every good thing is imitated nowadays,” remarked the head' of a flourishing AVellington store to a reporter; “no sooner does some really first-class line meet the .reward of merit and command a wide sale than inferior imitations flood the market, the vendors hoping to make easy money at the expense of the originator.”. True for you, Mr • Storekeeper. Imitations abound. Look-at tobacco, for example. The overwhelming success achieved by what is popularly known as “Toasted New Zealand” has brought out a lot of imitations. In vain, though, have the “pirates”- succeeded in producing even a colourable imitation of the real thing for the simple reason that they don t know how! “Toasted,” that is Hirverhead Gold, Navy Cut No. 3 ((Bulldog), 'Cavendish, Cut (Plug No. 10 (tßullshead) and Desert Gold are unique—unapproached and unapproachable! Matchless for flavour aud fragrance they are perfectly harmless owing . to their trifling nicotine content. Is it any wonder they are popular? But smokers should make sure they get what they ask for when buying. There are only five brands of genuine toasted.— Advt.