WOMAN’S QUEST FOR BEAUTY

Hawera Star, Volume L, 10 January 1931, Page 9

WOMAN’S QUEST FOR BEAUTY

Iff' ASHIONABI/E women spend half their day at. dress and beauty salons. Incidentally, they spend half their incomes there. These statements are made by a woman reporter who carried out a tour of inquiry. A Mayfair beauty expert estimated that the reporter needed treatment :hat would cost £3 and four hours. There was not an empty space in the appointment book at this salon. YVomen had booked up for days ahead and most of them arrived at nine o’clock and stayed until luncheon. A Hanover Square dressmaker said r- that her clients spend many hours over the choice of their clothes. We have prepared divans and comfortable chairs solely for this purpose, I

Half Their Money and l ime

she added. Women seem to have no idea of time. They come here and even go so far as to order teas and occasionally lunches to be sent in while they are fitting or choosing garments. In another beauty salon a long lecture was listened to. Tie said later: Most women take an hour over their ordinary make-up. Creams and powders cost as much as a guinea a jar. Many women buy £5 5s outfits at a time. One client never goes out until her eyelashes are done to her liking. This alone takes her an hour.

A famous hairdresser was next visited. “A wash, wave or set, and a curl will cost you at least 7s fid,” lie said. “ Ton need perhaps a permanent wave? £3 3s and only about three hours.”