LONGER SHIRTS TO HELP

Hawera Star, Volume L, 10 January 1931, Page 9

LONGER SHIRTS TO HELP

CHERTS two inches longer will bring prosperity to the mills of Lancasliliire. A textile trade authority said in a “Sunday Express” interview that the appeal to women to add an inch to their skirts was already having a good effect on the industry. “•We will not feel the fud benefit of the longer skirts, however, until the great quantities of surplus cloth in stock arc sold,” he declared. “This will take a year, and thee is always the danger that the fashion may change again before then. ‘lt only every man in Ini.a would put two inches on what corresponds to the shirt. Lancashire would reap an immediate and 1 remendo-.- benefit Th< rc are only small resetvo stocks them. ’' The secretary of the United King, dom Drapers’ Chamber of Trade said

How Men Could Brighten Trade

.that the dressmaking esablislimonts were seizing of the extin cost of the new frocks. “Although they are about 20 per cent, dearer than rue shorter models,” he added, “ILaii.eishtre goto only a small part of it. The far-; mat the new dresses arc harder to : nice causes higher costs.” f Another authority said that while British girls had added to ihe length of their frocks in answer to Lancashire's plea, they were buying fewer dresses than last year. “So, while they would normally bo wearing millions of yards of extra cloth, the actual increase is not great,”' he said. “What wc really meant by the appeal was an extra inch all over the world—in Africa and China and India, and not merely on the frocks of women in the West and at Home.”'