PERFUME TRADE CRISIS
BAIT TIMES. IN FRENCH TOWN. There is too much scent in the world and Grasse, France’s capital of perfume known so well to Riviera visitors 'is facing the sternest crisis of the east 300 years. The hard-working villagers, skilled in the planting and cultivation of the flowers from which perfumes are made, have toiled too hard. Every year since 1923 an increasing acreage has been planted. This year the cron of jasmine from which is extracted an essential oil used in perfumery, is estimated at over 4,000.0001h5. But the scent market is overstocked and nrices have been tumbling. The recult is that Grasse, for 300 years a centre of perfume manufacture., finds that • insmine is not required by either home V foreign markets and will only' fetch fiVM francs (Is 4d) a kilogramme 9.2lbs>. which is less than the cost of uroduction.
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Hawera Star, Volume L, 28 October 1930, Page 5
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145PERFUME TRADE CRISIS Hawera Star, Volume L, 28 October 1930, Page 5
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