The Hawera Star. SATURDAY, OCTOBER. 25, 1930. SUSPENSION OF STANDARDISING.

Hawera Star, Volume L, 25 October 1930, Page 4

The Hawera Star.

SATURDAY, OCTOBER. 25, 1930. SUSPENSION OF STANDARDISING.

Delivered every evening by 6 o'olook in Ilawera, Manaia, Kaupokonui. Otakebo, Oeo. Pibama, Opunake, Normanby. Okaiawa Eltbam, Ngaere, Mangatoki, Kaponga, Awatnna. Te Kiri, Mahoe, Lowgarth, Manutahi Kakaramea, Alton, Hurlßi>vilie Patea, Whennakura, Wavarley. tfokoia, Whakarnara, Ohangai, Meremere, Fraser. ttoad, and Ararata.

The news that the Dairy Board’ has adopted a recommendation of its special committee that the Board should urge upon the Government the advisability of suspending, from November 1 to March 31, the regulations permitting the manufacture of standardised cheese, is interesting, though not surprising. The committee’s decision is satisfactory from many points of view. In the first place it ensures—provided, of course, that the Board’s request is acted upon by the Government —that from the beginning of next .month until the end of March Iherc will be uniformity in New Zealand’s cheese manufacturing policy. The advantage of this cannot be overestimated, for it would be futile and disheartening if, say, CO per cent, of the cheese factories made full cream in the hope of raising the quality, only to be held back from their goal by the other 40 per cent.; indeed, 20 per cent, of inferior standardised cheese would lie suflicicnt to defeat the object of those going in for highest quality full cream. From the point of view of salesmanship alone, uniformity of policy is essential. It has been proved conclusively that the English market blames standardising for the falling off in our cheese quality. Eng-J

list merchants and retailers have stated most definitely that they do not want “ skimmed" milk cheese’’ from New Zealand, and the industry here cannot do itself a better service, from a commercial point of view, than make an impressive gesture, expressive of its detire to give the market what it demands. It should be a matter of satisfaction to the Taranaki Dairy Federation and to Taranaki dairymen generally, that the Board has endorsed the resolution adopted, on the motion of the Federation executive, by last Saturday's meeting held in Hawera. The Federation on that occasion gave a lead to the industry, as it has done on many former occasions, and it is extremely satisfactory to note that its delibera-' tions and work have had their effect in higher places. As we have already noted, the Board’s recommendation has yet to be endorsed by the Government, through the Department of Agriculture, but it is not within the bounds of reasonable probability that its request will not be acted upon. Prior to last Saturday’s meeting we reminded the Board, the Federation and the industry generally that there were other problems still to be faced and that some of them would, perhaps, call for more urgent attention as a direct result of the suspension of standardising. No'one in authority is anxious to cross any bridges until they arrive at them, but the Board would be doing a service to the industry if it maintained pressure upon the Division with a view to having facts faced, instead of having them shelved.