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Hawera Star, Volume XLVIII, 8 December 1928, Page 5

Smoker’s heart is a distressing malady, caused chiefly through the effects of an alkaloid called nicotine, which is extremely poisonous. Strong tobacco with a high percentage of nicotine should therefore be avoided. When selecting a brand, the smoker should not be guided by appearance alone, because even an apparently mild cigarette tobacco of a bright lemon colour may contain —and often does contain —an excess of nicotine. It is a peculiar fact that certain N.Z. soils produce a leaf with a very small percentage of nicotine, compared with the foreign type. Take for instance our local brands: Riverhead Gold Cut Plug No. 10 and Toasted Navy Cut. There you have an absolutely pure article, which can be smoked continuously without the slightest after effects. It burns to the last shred, leaving the mouth sweet and clean. So highly is New Zealand tobacco commented upon by doctors and experts that smokers should acquaint themselves with the merits of our own product by giving the above brands a fair trial.