nr Cyoull like the chocolate flavour 7rv’a PURE SOLUBLE • t>* "Ns 7&makfast*€om&> Why the Newspaper? NEWS AND ADVERTISING SHARE INTEREST One Enriches the Other and Together they Rule the Onward March to Progress Mr Norman S. Rose, Advertising Manager of the famous international daily newspaper, “The Monitor,” of Boston, says:— “ WHY THE NEWSPAPER? Well, for one reason because newspapers publish news, and an advertisement is news. If it isn’t, it should be. The best advertisement is the best news. “ The reader of a newspaper reads it because he wants to know what is going on in the busy world. He is after information. Up and down the columns he goes, finding on one page something startling, on another something interesting, on another something educational. “While he is in. this attitude-of mind, the newspaper advertiser is privileged to address him. His eye travels from a news item to an advertise- % ment, his thought travels with his eye. If the advertisement offers him an attractive piece of news; if the headlines or its opening phrases^impress upon him that here is something he may well know about,. then he is quite_ likely to read the advertisement and to digest the information it offers to him.” This is true the World over. In New Zealand our experience in the Newspapers is * shows that Sound Advertising Most “Pulling”—Most Prompt —Most Profitable (The above was issued as an advertisement by the Charles Haines Advertising Agency Ltd., one of the leading advertising agencies in New Zealand with a 36 years’ experience to base a sound opinion on.) “The Hawera Star” IS THE PRE-EMINENT NEWSPAPER ADVERTISING MEDIUM IN SOUTH TARANAKI ADVERTISE IN “ THE STAR ” AND BOOST YOUR OWN BUSINESS AND YOUR OWN DISTRICT THE BEST FORM OF CO-OPERATION.
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Bibliographic details
Hawera Star, Volume XLVII, 19 June 1928, Page 8
Word Count
337Page 8 Advertisements Column 3 Hawera Star, Volume XLVII, 19 June 1928, Page 8
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