Page 6 Advertisements Column 3

Hawera Star, Volume XLVII, 13 March 1928, Page 6

Why the Newspaper? NEWS AND ADVERTISING SHARE INTEREST One Enriches the Other and Together they Rule the Onward March to Progress Mr Norman S. Rose, Advertising Manager of the famous international daily newspaper, “The Monitor,” of Boston, says:— “ WHY THE NEWSPAPER? Well, for one reason because newspapers publish news, and an advertisement is news. If it isn’t, it should be. The best advertisement is the best news. “ The reader of a newspaper reads it because he wants to know what is going on in the busy world. He is after information. Up and down the columns he goes, finding on one page something startling, on another some- • thing interesting, on another something educational. “ While he is in this attitude of mind, the newspaper advertiser is privileged to address him. His eye travels from a news item to an advertisement, his thought travels with his eye. If the advertisement offers him an attractive piece of news; if the headlines or its opening phrases impress upon him that here is something he may well know about, then he is likely to read the advertisement and to digest the information it offers to him.” This is true the World over. In New Zealand our experience shows that Sound Advertising in the Newspapers is Most “Pulling” —Most Prompt —Most Profitable (The above was issued as an advertisement by the Charles Haines Advertising Agency Ltd., one of the leading advertising agencies in New Zealand with a 36 years’ experience to base a sound opinion on.) “The Hawera Star” IS THE PRE-EMINENT NEWSPAPER ADVERTISING MEDIUM IN SOUTH TARANAKI ADVERTISE IN “THE STAR” AND BOOST YOUR OWN BUSINESS AND YOUR OWN DISTRICT THE BEST FORM OF CO-OPERATION.

Every day brings now ideas. Some nre worMi millions. Perhaps that idea or YOURS is one of those! Find out and protect your own interests bv seeking advice from Henry Hughes Ltd. (Directors:. W. E. Hughes and J. T. Hunter, Regd, Patent Attorneys, 157 Featherston Street, Wellington.—Advt.