The Hawera Star. FRIDAY, JANUARY 28. 1927. CHEESE PRODUCTION.

Hawera Star, Volume XLVI, 28 January 1927, Page 4

The Hawera Star.

FRIDAY, JANUARY 28. 1927. CHEESE PRODUCTION.

Delivered every evening by 5 o'clock in HaWera, Mariaia, Normanby, Okaiawa Eltliam, Mangatoki, Kaponga, Alton Burley ville, Patea, Waverley, Alokoin. Whakamara, Ohangai, Meremere. Frasej Hoad and Ararata.

Inasmuch as the cheese side of the dairy industry is of paramount importance in this district, there was much of special interest to South Taranaki farmers in the address given at the conference of the Taranaki branch of the Dairy Factory Managers’ Association by Mr Singleton, Director of the Dairy Division. His statement that the season’s improvement in quality is the greatest that has been recorded for the century is most encouraging, and the fact that New Zealand is now Britain’s largest supplier of cheese is further proof that the tenacity, of those who have clung to the ideal of increasing quality, as well as quantity, has been repaid. It is by improvement in handling and advertising our cheese at Home that the Dairy Produce Board is going to confer its greatest benefit upon the bulk of the suppliers of this district. It has been remarked more than once by English observers of the development of the New Zealand dairy industry that it is butter which looms largest in discussions on our trade and (in# co-operative marketing, but there is a very good reason why this should he so. Our cheese has already gained a, strong hold on the Home market, and our supplies now exceed . those sent, forward by Canada, although they do not. command the same uniformly high price as those of our sister Dominion, due to the fact that 'Canada coniines her attention to' her wellestablished demand. New Zealand has still to push her cheese into every likely corner of the English market but as her reputation for quality bor comes established she will hold an in-i creasing number of her buyers as permanent customers and be able to stabilise prices on ,a uniformly high level. The big question at present is the improvement of our position on the Home butter market, but as that object is being sought the Dairy Produce Board can pay increasing attention to the improvement of the conditions under which our cheese is handled and stored in England. Granted an improvement in this direction. and provided there is no relaxation at this end of the effort to improve quality, we shall have bright, prospects of confirming the optimistic opinion of the Director of the Division that “the Home trade will recognise that there is no country forwarding a larger proportion off uniformly •wellmade, good-keeping, sound flavoured cheese than New Zealand.”