NEW ZEALAND ABROAD

Hawera Star, Volume XLVI, 25 January 1927, Page 7

NEW ZEALAND ABROAD

PROGRESS OF PUBLICITY. GOOD RESULTS IN BRITAIN. Impressions of many countries, and 1 comment on the progress New Zealand publicity is making overseas were given by Mr‘Frank Goldberg, who has returned to Auckland.after a word tour, which occupied practically the whole ot last rear. . ' When Mr Goldberg was in England the coal strike was in progress and was having a hampering effect on business, but Britain \va« indnstrialty as great as ever. It was .not daunted bv the strike, and an important development was that Britain was seeking new business overseas. . “Keen interest is taken in New Zealand. and much more is known about u* than when I last visited the' Old Country.’’ Mr Goldbery said. ‘I athrilvn t.e & d;ooc1 cUsh-I ol this to tho work being performed by the Publicity Department of the High Commissioner’s office. Mr Drew is the right man for the job. and is doing wonders on the appropriation that is set aside ior his work, and the. powers entrusted. To him.” AMERICA OFFERS WIDE SCOPE, A. good publicity system was needed, in America. There was a .lamentable ignorance in the United States cori-. ceming New Zealand and Australia., which thousands imagined—when they thought ol it at all —were United States territory. Yet people' from both countries were popular, a remarkable effect of the visit of the United States Fleet in 1925. It was practically impossible to obtain auv information about New Zealand, and'Mr Goldberg suggests the appointment of official publicity officers. Some interesting contrasts were noted by Air Goldberg. In America lie found business booming, wholesale prices considerably increased, methods of production highly advanced and manufacturers seeking markets overseas arid endeavouring to develop those riidv had already secured. “They stop afc no expense that is considered in the >'«tAP c .st? of pivssrMitE,” caid Mr Goid'serg “In * England manufacturers

would think a long time before demolishing a , e reat new building. In America they do not hesitate if the space is wanted ior something that will ‘get there’’ more rapidly.” France he found to he disgruntled with the' rest of the world, and disinclined to iofeter trade abroad; its commodities' were at a high rate, and the franc was collapsing with no realty serious attempt tp stabilise it. On. the other hand. Germany was busy with great reconstruction plans. People for the most part appeared prosperous. The Great War to them deemed to be.a mere background. Englishmen were popular.' and tlv to was a deep interest in Australia and New Zealand, with a keen desire to re-establish overseas trade.