Page 6 Advertisements Column 2

Grey River Argus, 6 October 1949, Page 6

Dress up for Spring with an eye on Summer, too! It’s high time to sport the new season’s clothes. Everywhere it s Spring ! lhe birds and the flowers toll it out. So, too, do Beaths. Windows and Fashion Departments are gay and inviting. .mFClever designers in world-famed ateliers produced new styles lor Spring and Summer, 1949, and with all the rapidity \ °f mo^ern a * r trave l inspirations of ese ta^ P eo P lie are made available 1 by the enterprise of Beath’s, “The Home Lovely Things.'’ It’s a happy time —a lovely time —this Springtime—-in a well equipped Fashion ! 7 Store. No printed message can do jusI -- ) Lee to this delightful new apparel. You ! should see it, and select iyour outfit now. Jr..-, ] "wr JS hSMsw Some Very Smart Hats Here. I Featuring Flowers and Feathers—temptingly '\ Wk'-T ■<• W X trimmed —brims wide and brims narrow — \ ■■.'A I to suit your typo and the occasion. V ssZ BLACK SISAL STRAW, with side drape of crinoline | ?> ( I straw, finished with a cluster of pink roses— I f 4 GUINEAS. f -zy ) ') CLOSE-FITTING BLACK SWISS STRAW—trimmed with ! ospreys and finished with a black eye veil— 89/6. ' VWm ? ROYAL BLUE OFF-TIIE-FACE HALO, with accordian : Tw I pleated brim, with a cluster of field flowers— J ! 4 1 B I 5 GUINEAS. fe ' i ; i » H I /F' ' I 'U ' B BLACK SWISS STRAW BONNET', with velvet under /fe ...| W I brim—Spotted face veil and finished with a bunch of L s I H white daisies —■ 5 GUINEAS. 4 '■ I W GREY SWISS STRAW, with violet, and grey striped raf- / f "5 J ' ! B feta ribbon, gathered softly in front. | W THE COATS I lij 11 f l 'i Si I 1 ‘ evidence the new line - - faultlessly cut - mod- I f 5 >' I « erately priced. 11 X y? I | M EL JAY PLAID COAT of Black and White hound’s tooth. • I 4 This model shows the new three-quarter length sleeve ' -4*”*?*/ " lftt I with turn-back cuff of black taffeta. The back ful- 1/ ness of the skirt is held by a novelty shoe string | // tie- £ll/13/3. | 1‘ ANOTHER EL JAY MODEL of Elephant Grey Gabar- > / I dine, with finely gored skirt, giving a delightfully i | slimming effect. This coat has close fitting high revers and novelty buttons — £l3/9/6. »—Il i AN ATTRACTIVE SPRING COAT of Midnight Blue ~ r n p«|ia)|v Gabardine, with full swing back and the new flat - TIC “ ® IC H collar ~ £ll/19/-. || ratm-pdl for I MIST BLUE COAT of Soft Wool, in edge-to-edge style < “ CIS and featuring three-quarter sleeves and wide round- , , ILI , ed collar and revers — £ll/12/3. Frocks and Suits to be proud of AN ATTRACTIVE FROCK of finely woven - crepe in Ocean Aqua, with finely pleated skirl giving a lovely grace of line, and •' t ' * the bodice featuring line pin tucking—- . ■ wpk £7 /9/ e. . M' A CLEAR RED FROCK of French Crepe with ;I ~ \ . A T a lovely full circular skirt. This frock " has the new deep plunge neckline which |’/ ' 7 " is completed with a poet’s bow— £7/18/9. AN UNCRUSHABLE STRIPED SILK FROCK of Salmon Pink and Dove Grey. Ideal for W casual wear, this simply-made candy J z stripe is the essence of smartness — —— 1 ® £5/14/9 ‘ ~Fk? F 7 /? W SMART BLUE AND WHITE CHECK SUIT g- W l J I of Silk Seersucker, with neatly cut skirt > Hl 4 W and neat fitting jacket with the new push f il\ fi ■<># up sleeves— £4/6/9. Jlßv MIXED GREY HERRINGBONE SUIT with ' 7/J ' j f||l /> slim fitting skirt and jacket moulding ; f l I I neatly to the figure— £lO/15/9. » /,*' f f New Blouses ■■ Im? I ? ' WHITE SILK BLOUSE with lace yoke edged I | J -/’ s with dainty frill. This blouse has a neat - J I j collar and three-quarter sleeves— 52/-. j, XW® | DAINTY BLOUSE of White Swiss Figured I W I| A Voile with lace Peter Pan collar and but- j j I toned front— 31/6. |W ’ ) g LIME GREEN GABARDINE TAILORED f' | /w BLOUSE, with long sleeves finished with . ‘ i turn back cuff— 53/-. ~~ ‘ • .. * If I TAILORED BLOUSE of Dove Grey Crepe, . T| with tucked front and stitched collar — | / *• •’ * 61/9. - ' BEIGE LINEN SPORTS BLOUSE, with stitched collar and revers— 26/3. MACKAY STREET, GREYMOUTH. And at Christcliiirch, Timaru, Ashburton and Kaikoura.