Page 8 Advertisements Column 2

Grey River Argus, 20 May 1947, Page 8

THE APPEARANCE OF FETHER-FLAKE. If the Fether-Flake you buy has a darkish discolouration in the folds, there is nothing to worry about. Regulations now demand a high rate of flour extraction which means that more of the wheat is used including bran. These bran particles darken on exposure to air. This is known as oxidization and affects the appearance of the flour but not its quality or nutritive value. This factor therefore, does not impair the consistent high quality of Fether-Flake which will continue to give the perfect results for which it is famous. Housewives will notice that the sooner they use FetherFlake after purchasing, the less difference in appearance will be noticed. In any case the appearance of the baked pastry is not affected in the slightest. F'ether-F'lake is obtainable for lid. lb. at only Ernest Adams Ltd., Cake Shops and Agencies. (Slightly extra Country Agencies). —1