10,000 VIEWS ON FILMS

Gisborne Times, Volume LXXXIII, Issue 12751, 6 January 1936, Page 3

10,000 VIEWS ON FILMS

89 PE RCENT. WANT LOVE INTEREST.

The tastes of British cinema-goers have been revealed in exceptional fashion hv an analysis of the first 10.000 replies received hy London Film Productions in answer to their natio nn 1 i n vest ignt ion. To the question whether British films have advanced in the past five years, 99.1 per cent. answer “Yes” and .1 per rent, say “No.” The six British films which most people have seen are “The Private Fife of Henry VT'll,”' “Catherine the Great.” “I Was a Spy,’’ “The Ti'on Duke.” “.Tew Suss,” and “Nil Gwy n. ”

The six films which have been the host liked aro:

“The Private Lira of Henry VTTT.” '•The. Alan Who Knew Too Much.” “I Was a Spy.” “Man of Aran.” “The Scarlet R'lnporti.T’ “Blossom Time.” A love interest is considered nocesTiry hy nearly SO per cent, of the .1 nsw-ers. Entertainment films are preferred hy GG per cent., while At per cent, liked serious productions “with a message.” Such subjects as “The Conquest of the Air” and “Things to Come” interest ,80 per cent. Hie story is considered more important than the players by more than <0 per cent, of filmgoers. Colour is favoured by 73 per centNames of producers are noted hy Go per cent... The filming of Shakespeare is welcomed by 37 per cent. Modern films are preferred to costume films by a, very narrow margin.